Allotment of Mother Dairy Milk Booths and Fruit and Vegetable (Safal) Shops

Salient Features.

Mother Dairy India Pvt Ltd. is providing ready built and fully equipped milk shops/booths to the Ex-Servicemen (JCO’s & ORs), while its Fruit and Vegetable (Safal) Shops are opened for the ESM and their dependent sons from 1989. The Scheme is available in NCR viz Gurgaon, Ghaziabad, Noida/Greater Noida, and Faridabad. A security deposit (refundable on termination) of Rs. 1,00,000/- is required to be made to Mother Dairy India Ltd. on selection while a working capital of Rs 50,000/- for the operation will be required. The selected concessionaire undergoes free training for two weeks with Mother Dairy prior to the allotment of booths/shops. Remunerations up to 9% for the sales of fruits and vegetables (Safal shops) & 3% for Dals while in the case of Milk Booths the assured income is Rs 11000/- or commission of 30-35 paisa per one liter sale of milk(revised from time to time) and 5% for other dairy products, whichever is more.


S No.QualificationMilk BoothSAFAL (F & V) Booth
1.RankNaik up to JCO (Equivalent in Navy and IAF)Naik up to JCO (Equivalent in Navy and IAF)
2.Age for RegistrationBelow 50 yrsBelow 58 yrs (Dependant son 18-35)
3.EducationCiv-10th Pass or Def-Army Cert ICiv-10th Pass or Def-Army Cert I Dependant son (10th Pass)
4.CharacterExemplary/Very GoodExemplary/Very Good
5.Medical CategoryAYE/BEEAYE/BEE/CEE
6.ServiceNot less than 10 years except Battle CasualtyNot less than 10 years except Battle Casualty
7.RegistrationWithin 6 years after retirementNo bar
8.Financial StatusCapable to provide a security deposit of Rs.1,00,000/- and Rs. 50,000/- for product inventoryCapable to provide a security deposit of Rs.1,00,000/- and Rs. 50,000/- for product inventory


Eligible ESM is required to submit the application form in duplicate duly affixing photographs along with the under mentioned supporting documents. Applicants of Mother Dairy (Milk) who have not been selected even after three chances of an interview, have the option to register afresh in Safal (F & V) scheme provided the stipulated eligibility criteria is met.
  1. Photocopy of Discharge Book.
  2. Photocopy of Pension Payment Order (PPO).
  3. Photocopy of ESM/Widow Identity Card.
  4. Photocopy of Dependant Certificate issued by ZSB/RSB/KSB (in case of dependant son).
 The format of application to be submitted can be downloaded from “DGR forms download window of the DGR website


1 Comment
  1. Will mother dairy booths be opened in other states also? Hyderabad, secunderabad., etc

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